Passion to Action

“CEO Emporium”.

In the baby wearing community in the Philippines, this shop name is synonymous to availability of recommended, ergonomic baby carriers. I am an avid fan, since this shop enabled my dream of having a Tula carrier come true. It is a shop that is highly recommended by almost every baby wearing mother to fellow mommies who want to avail the right carrier for their little one.

I have the privilege of personally getting to know the woman behind the success of CEO Emporium, mainly because in my excitement to have our first Tula, I refused to have it shipped and opted to pick it up at their office/shop. That’s when I met her and the feeling was so exalting.It was like having a real life fairy godmother who granted my wish.

CEO Emporium is owned and managed by “mompreneur” Ms. Candy Oanes. She is married, with two handsome children, of ages 2 and 5. Academically speaking, she was an “Iskolar ng Bayan” with a degree in Chemical Engineering. She used to work as a proposal engineer at Emerson but is now a full time mompreneur.

The decision to leave the corporate world happened when she gave birth to her eldest way back in 2010. The decision was fuelled by her desire to focus on child rearing and giving her child undivided attention and care.

Her medical condition,scoliosis,ignited her desire to search for the best baby carrier when she had her second child. This quest led her to Tula Baby Carriers. She had firsthand experience on the comfort and convenience that Tula Baby Carriers can provide, thus she made the decision to share that experience with fellow baby wearers in the country. As she had grown to love the product, she had decided that such kind of love should be shared. Thus, aside from the other products being sold by CEO Emporium in 2012, Tula Baby Carriers was added to their products.

Mommy Candy’s passion about baby wearing and “Tula Love” can be felt by her clients when they deal with her. I have already purchased from her twice (oooops! don’t be quick to judge, I bought one for myself and the other one for a friend). She would patiently answer all the inquiries, starting from the kind of print, the canvas of the carrier, the price, how to use it, even providing tips on how to take care of the carrier. Further, to ensure that the baby wearers can avail of the carrier despite its cost, Mommy Candy allows lay away plans.

When asked about her advise to parents that are planning to venture into entrepreneurship, she had this to say, “Just do what you love and be original – this is important. People will appreciate you more if they can sense your sincerity, integrity and dedication. Do it not because of the money, do it because of your passion.”

No business is not without “down side”. Since Mommy Candy basically do everything for the business, she sometimes feel burner out and exhausted. She sometimes feel the occasional guilt of not being able to spend more time with her children because the business is expanding, with CEO now selling not just Tula Baby Carriers but also other international baby carrier products.

Mommy Candy remains positive though. CEO Emporium allows her to have more flexibility in time, unlike being in the office for eight (8) hours. The business also allows here to share her advocacy with other mothers. The joy that both parents and babies experience when they baby wear is priceless, and for Mommy Candy, it is not just about earning extra money, it is about making families happy.

When asked if she could “pay it forward” and she will be given the opportunity to give a carrier for free, she would gladly give it to a parent with a child who has special needs.

One thing I realize from Mommy Candy was that when you are passionate with what you do, it doesn’t matter if it’s hard or easy, as long as your heart is in it, passion is transformed into action.

The fairy god mother of Tula mommies in the Philippines :)

The fairy god mother of Tula mommies in the Philippines 🙂


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